ABOUT ALCHEMIS
Built for the space between strategy, people, and execution
Alchemis looks at the whole ecosystem to identify what actually needs to change, then works at the level where the real constraint sits.
ALCHEMIS PHILOSOPHY
Business growth should improve your life, not become the reason you stop living it.
At Alchemis, we don’t treat people and businesses as two neat, separate systems. They influence one another, and performance problems often sit somewhere in between.
That’s why we take a holistic approach to problem-solving.
Even the best strategy can fail in execution. Outdated operating structures can hold back a highly capable team. And information, expertise, experience, or technology alone are rarely enough to create lasting change.
That understanding shapes three principles that underlie every Alchemis offering.
No.1
SYSTEMIC APPROACH
Strategy, infrastructure, leadership, and human behavior influence one another. Sustainable change comes from understanding how the whole system works together, rather than treating each part in isolation.
No. 2
ROOT-CAUSE RESOLUTION
Not every business challenge needs another strategy, and not every execution problem is a capability issue. We identify the real constraint and help you work on its root cause instead of repeatedly treating the symptoms.
No. 3
HUMAN-CENTERED GROWTH
Commercial success matters, but not at the expense of well-being, relationships, or the quality of life and organization that growth was meant to support.
MEET THE FOUNDER
I’m Miriam.
Business Strategist & Founder Advisor | Certified Clinical Hypnotherapist & RTT® Practitioner
I work at the intersection of commercial strategy, human behavior, and the operating structures that determine whether good ideas actually get implemented.
Traditional therapy can help someone change the internal patterns driving anxiety, overwork, perfectionism, or control, but it is not designed to restructure the business conditions that may be reinforcing them.
Traditional consulting can help design a better strategy, system, or operating model, but even the strongest recommendation can fail if leadership behavior, team dynamics, or organizational resistance prevent it from being adopted.
My work connects those layers.
Depending on where the real constraint sits, that may mean working on inner capacity, leadership and structure, strategy and execution, or the interaction between them.
Different Alchemis offerings work at different levels depending on the problem and depth of support required.
EXPLORE WAYS TO WORK TOGETHER
My Story
Much of my career focused on helping established businesses adapt to change.
Before founding Alchemis, I spent over a decade working across global commerce, digital transformation, e-commerce, product, merchandising, regional growth, and organizational change, including senior roles at Zara and MCM.
My work often involved developing and integrating new technologies, channels, markets, operating models, and ways of using data into businesses with deeply established ways of working.
That taught me two things.
First, businesses are interconnected systems. Customer demand, product, inventory, infrastructure, strategy, and execution cannot be optimized independently of one another.
Second, technically better solutions do not automatically create better outcomes.
I witnessed strong strategies stall because organizations were not ready to execute them. Experienced teams becoming defensive when new capabilities threatened established ways of working. A large invisible part of my roles was helping people adapt to change while preserving the knowledge and strengths already inside the business.
As my work moved further into digital systems and AI, I became increasingly interested in the other side of transformation: how people change.
I wanted to understand why intelligent, capable people could know exactly what they needed to do and still struggle to do it, and how human capability could evolve alongside increasingly sophisticated technology.
So I trained in both AI and the subconscious mind, eventually becoming a Certified Clinical Hypnotherapist and RTT® Practitioner.
I recognized early on that people and the systems they build do not evolve separately. Technology, organizational structures, leadership, and human behavior continually shape one another.
Alchemis was built to help you navigate that intersection, so people, systems, and strategy can evolve together.
